Twenty years ago, a business opened a storefront, put ads in the local paper, joined a local networking organization and hoped the local customers needed what they had to offer. All that changed with the inception of the Internet. A business is no longer dependent on its local customer base for its survival; it now has a worldwide audience for its goods and services. The Internet has changed not only a business’ customer base, but how a business communicates with its employees, and finds and manages the competition.
Gone are the days of waiting for faxes and snail-mail. Communication is easier than ever, allowing employees to stay on track with clients and each other, and providing companies with opportunities to easily reach out to clients via social media or online chat functions. Teams are able to communicate with a few keystrokes, allowing for quick, easy responses that help move projects along.
For better or worse, we’re all constantly connected, no matter where we are, to our work by devices that we carry with us at all times. This makes working on the go easy by allowing remote access to email accounts, important files, and other necessary data to keep you in the loop and able to collaborate on important projects even if you’re not in the office.
Marketing to a Wider Area and Digital Advertising
With the advent of Internet marketing, a business must stay abreast of the needs of its customers. Competition is no longer localized; a business now has competition all over the world. It is imperative that a business know what its customers want and deliver it. Surveys, questionnaires, feedback forms and comments on a website can be used to monitor a business’ customers’ needs.
Including the Internet in a business’ advertising budget extends a business’ ability to attract customers from their back yard to all four corners of the globe. Websites, banner placement and search engine optimization, also referred to as SEO, allow a business to have a presence on the web and reach millions of potential customers.
Collaborating with Other Businesses
Working with other businesses and professionals is simplified with the use of the Internet. Internet seminars, also called webinars, make collaborating on projects with people all over the world as easy as logging onto a website.
Using the Internet for Research
Businesses use the Internet to research new product ideas, new methods of creating products and pricing information. A business can also research the competition to see what products and services are offered. If a company is looking to expand into a particular location, the Internet can be used to research the population, its needs and what products and services would sell best in that area.
These days, there are constant advancements in solutions for businesses that sell products or services online. Consumers are now used to having the option to seek out, research, and purchase the item they’re looking for without leaving the comfort of their home. For sellers, it’s more important than ever to ensure that experience is a hassle-free one, and there are countless tools that make selling online easy.
How the Internet has changed business
The Internet has enabled change in the way that businesses operate and has opened up opportunities to be taken advantage of in multiple areas including marketing, e-commerce and product development. While the benefits that the Internet can offer are vast, it is essential that companies learn to navigate the legislation surrounding it and understand what needs to be put in place to protect their assets. Data protection laws need to be considered and patents may need to be put in place to protect new products.
Our platform (ZimHelp.com) is recommended for businesses wanting to move forward using internet to advance their operations. We will update you regularly with information from our legal experts on technology, intellectual property and data protection, as well as other sectors and services you may be interested in. Register your business and/services on ZimHelp to take full advantage of what the Internet has to offer.